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Exhibiting Abroad

Suitable for language levels B1 and aboveHow do you introduce yourself at an exhibition in Germany? This is the question we asked delegates at an ‘exhibiting abroad’ programme and most answered ‘Say hello’.  It came as a surprise to learn that in German business culture, the greeting etiquette focuses on the hand shake. Indeed, it is commonplace social situations. This may seem an insignificant cultural note but it is the difference between making a good impression and losing a potential customer.

Exhibiting Abroad will provide you with the language skills and awareness of business culture needed to exhibit effectively and convert the maximum number of introductions into potential business.

Course aim

To provide the foreign language skills and awareness of business etiquette to maximise your chances of success when exhibiting abroad.

Course targets

You will be able to:

  • Introduce yourself and colleagues
  • Understand business culture and etiquette
  • Promote your products and services.


This course can be delivered to support the following languages: English, German and French.

Language level

This programme is aimed at delegates with B1 language skills and above.

See our PDF guide to the Common European Framework Languages for details of language learning levels.

Course content

This intensive training course will take you through a range of scenarios that can occur when exhibiting abroad. Business culture and etiquette are highlighted throughout the programme modules:

  • Understand business culture and etiquette rules
  • Meet and greet potential customers: introduce themselves and colleagues
  • Promote products and services
  • Develop effective sales support
  • Capture customer contact information
  • Making appointments with potential customers.

We will help you to select and develop the most effective sales support (translation, website support, etc.) and provide practical advice and guidance about suitable promotional materials for your international target audience.

Course delivery

  • Face to face delivery at our offices in Newark, England. This programme can also be delivered as in-company training at your workplace.
  • Training delivery consists of 5 hours per day.
  • Delegates will be given additional short tasks and activities at the end of each day and will also be able to use the Learning Zone to consolidate their skills.
  • Follow up coaching will be provided via our virtual classroom.

Course elements

  • Pre-course initial assessment
  • Course folder with tailored learning materials
  • Use of Learning Zone for 2 months
  • Post course language coaching via virtual classroom
  • End of course progress report.

What do our delegates say?

Optima delivered an Exhibiting Abroad course to a group of artists and creative workers due to attend an exhibition in Karlsruhe, Germany.

"An excellent day, relaxed but informative – very useful!"
"A very enjoyable way to learn and pitched at a good level."
"A very good day – most enjoyable – Jo made it really fun and not intimidating. Which was brilliant!"
"Very interesting class with effective results."
Artists, Creative Twinning